Hey gang, Peter Brissette here, digital marketing dude. I wanted to record a quick video and I just had an interesting experience that I wanted to share with everybody. So sometimes we do something, we do what we do, and we for a long time. And sometimes we might think of ourselves as an expert but I think sometimes we might question that or wonder that. I would say most of the time I don't but then there's times when I go, "Oh, am I really an expert at what I do?"

I had an opportunity through the SBDC, Small Business Development Center, to be on a panel of other digital marketing folks who were speaking to an audience and answering questions and was clearly on there with some folks that had been doing this even longer than I've been doing it. I've been doing this 11, 12 years or 13 years, whatever, and some folks doing it even longer than that.

I was just reminded that I know what I'm doing. We were talking about different things about digital marketing and websites and content and strategy. I would say almost entirely there was a hundred percent agreement on terms of how we answered the questions, what we were emphasizing. We all had maybe some slight different takes on it. What that did for me was going, "I am doing the right thing. I'm doing the right thing for my clients and making sure that they're getting the best opportunity to market their businesses online and that I am up to date and current with the way to do that and what's important and the things that we should be looking at and things that should be considered in that process and doing it at doing it at a high level and can compete with any other marketing agency that's out there."

It was a great confirmation. I think that sometimes those things are great to have. And so my message to you is this, you are the expert in your business. You truly are. You probably have been doing whatever you're doing for a long time. You know it well. Share that expertise. Share it. That is the content that you need. Talk about the frequently asked questions, make videos about the frequently asked questions in your business and share that content. Share that information because you know what you do best and you're good at it. Let people know and don't ever think that you're not the expert. You may have differing opinions from a lot of the different people but what most of us do in most of our businesses is provide the best possible solution for the problems that we solve for our clients. Keep on doing that and that's what makes you successful in business. Take that little note with you and let me know what you think of this video.