How to Have a Simple Marketing Funnel Without Going Nuts
Peter Brissette • February 15, 2019
Hey there. Peter Brissette here, digital marketing dude. Welcome to this month’s marketing message. This month we’re gonna be talking about marketing funnels and how can you have a super simple marketing funnel without driving yourself crazy? And I’m gonna give you a couple of tips for that.
I’m all on this three tips kick. So how do you have a simple marketing funnel without going nuts? Let me give you some basic ideas that I think might help you out with that. So first of all, we’re talking about marketing funnels, we’re talking about some way to get someone who most likely doesn’t know who you are, who is what I would call, a cold audience. And how can you get their attention and get them to do something to engage with you? So it’s how do we create some type of engagement with someone who doesn’t know who we are? And so you have to start looking at what’s really close to you. So here’s the tips:
First of all, you’re gonna tap into your expertise. What is it you already know in terms of what you do and what you do for your clients and customers? You have a level of expertise that you’re able to offer them, that you can solve problems that they have. And your expertise is the solution to the problem. So tap into that and think about what’s their biggest problem. That really gets us into number two. These two things go together, your expertise, tip number one, and number two is, what’s one quick problem you can solve for your audience, that gets them started with you, that takes a cold audience and gets them introduced to who you are and what you can do for them and gets them to engage with you?
The key is to make this simple, so when we talk about marketing funnels, we can talk about landing pages and we can talk about email follow-up sequences and we can talk about upsells and downsells and one time offers and all kinds of marketing jargon that goes with that. But you can make this so simple. You can make this simply a message you post on Facebook that says “Do you have a problem with A? I have a solution because of my expertise. If you’d like to know more, send me an instant message, or here’s my email address. Shoot me an email.”
It can be that simple, and that is a marketing funnel. That’s the beginning of a marketing funnel. You can make this really simple. So if you can think about, what’s a significant problem that your target market has, that you can solve a piece of that problem or a particularly of that problem, that gets them introduced to you, so you can start a conversation and begin to have some type of ongoing dialogue with somebody so that they can get to know you, so that they can see that they can take the next step with you.
So don’t overthink it, don’t make yourself go nuts thinking about it, it has to be perfect or it has to be a certain way. If you simply tap into your expertise, what you already know and how you solve people’s problems, what’s one quick problem you could solve for them, that gets them introduced and how can you just get them to engage with you? How do you get them to reply to an email, to reply to a blog post, to reply to a message on Facebook or whatever that might be. And simply start there and you can create a very simple marketing funnel that will get you started with having a conversation with somebody. If could be an invitation to then go and get on a phone call, and let’s actually have a conversation for 15 minutes. So don’t make it too complicated. Keep it super simple and that’s a simple, basic marketing funnel that anybody can implement in their business here today.
So that’s your marketing message for this month. I hope you got a lot out of that. Please like, comment and share if you have questions, or wanna talk about ideas about a marketing funnel for your business. And let’s have a conversation and let’s talk about that and see what might be something you could do today. Happy to give you some great ideas, no cost or obligation at all for that.
Thank you, and you have a great month.
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The last question that should we follow our competitors on social media? Sure, why not. You know, you want to see what they're doing and see what's happening there. You know if you're going to be active and you're really trying to use social to build your business then having a good idea what's what your competition is up to is probably important. And you know sometimes what I find with so called competitors is that we you know often times find people that we can collaborate with. It doesn't necessarily mean they are competitors so we work with a number of other marketing agencies and provides some services for them for their clients that they don't necessarily do, but they hire us to do it for them. So like I work with other marketing agencies, so they're not necessarily, you know, your competitor and everything. So but yeah, see what's going on you know, investigate, read up on them, see what they're doing, check out their websites, see what they're ranking for. You know, the more you understand the competitive landscape, the more you know what you should be doing and what you need to do.
And the last question that we have is, can you say more about running a test on TikTok yeah, I so I'm not on TikTok I'm not using tiktok. I wind up watching a lot of TikTok videos on Facebook and the Facebook reels. I think it's fascinating. I find it very interesting. But it's not a platform that I've taken the time to jump on at this point. Again, based on where I'm at with strategy and so forth, it's not a fit for me. But anytime you're using any platform, if you're going to do something, you want to come up with some means of measurement. How am I going to measure success? What does success look like? Is it I, you know, posted a video and I got a thousand views. Is that success you know or is it actually driving traffic and are you tracking how much traffic and then are you tracking what happened to that traffic? Did they fill out a form, did they make a phone call? Like what's the, where do you want that to go? So we really need to step back and think about that whole process. Of creating content, I'm pushing this through to, you know, to my website. And this is what I want to have happen. This is what I wanted the results to be. And then how am I going to track it? How am I going to measure it and do that so anytime you're spending, anytime you're doing something new in particular. Or you're spending any money you need to track it all the way through. All the way through.
The next question that we have is if you have a GoDaddy web page already and are having some issues, are you able to switch over somehow? You can build your website on any other platform and then just you just change the domain where the domain points. So yeah, you can do that anytime. Thank you, Peter.
Next question is how powerful are paid plans to things like Google Adwords or whatever it is called now regarding driving traffic, how can you possibly compete when you don't have the cash to put towards such programs? Yeah, so that's where you gotta get creative. So again we're small businesses and we don't have you know, unlimited funds to you know, just throw a bunch of ads up and you know compete with some other big companies so. Again, this goes back to what are the things I can really do better, because chances are your website is getting some traffic and it could be getting good traffic, but if your messaging isn't clear on your website, you're not getting them to take the next step. They're not making a phone call or filling out a form. So where I can put energy and effort is in that messaging and that and being very clear about who I'm working with, the problem I solve, how I solve it. So that whoever does come across my radar, I have a much higher chance of converting that person then someone else. So you know it's not the best product that always wins, it's who's the best communicator. And so that's why I talk about what you own and what you can't can control and making sure that is dialed in. And doing what it's supposed to do so that if you do go I, if I'm dialed in and I know everything is working well with my website and it's communicating clearly now, I can spend a small amount on ads and drive a small amount of traffic knowing that I'm probably going to get a decent amount of conversions because my messaging's on point and so I don't have to spend as much as the big guy. But I can be more effective because I've spent time working on the stuff that really matters. Thanks, Peter.
The next question is, we have a couple more here. What is your choice for a website hosting platform? So if you're going to host WordPress, my number one choice would be sitegroundsiteground.com That would be my top choice for WordPress hosting that, great support and all that. And again, you can have your. Domain on GoDaddy and it can point to wherever. It can point to Squarespace. It can point to site ground wherever it needs to go. But yeah, for WordPress site ground would be my top choice.
The next question is, can other businesses similar to mine attach to my website and then their ads show up on their Facebook page? No, I don't see how that can happen. Thank you.
The next question that we have is I used to utilize local provider gizmo to be able to personally update my website due to its ease of use. If you knew word you could do gizmo. Do you know of a website editing platform that would be as simple. I don't need an online store so our website just needs to be simple clean design that I can update content. So any of those platforms we talked about we believe with Squarespace can do that. Our platform that I mentioned can do that as well. So that's something that I know someone that was asking about that, I'll just give you my contact info. You guys you know can provide my contact info. If you're interested in looking at that, we can we can talk about that one-on-one Thanks, Peter.
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