How Can You Prove That You Are a Trustworthy Business?
Peter Brissette • April 26, 2019
Hey, there. Welcome this month to our monthly marketing message. Peter Brissette here, digital marketing dude. This month we are talking about ways that you can prove that you’re a trustworthy and reputable business. I’ve got a few ideas that I want to share with you. So let’s pop up the screen here. Three basic ideas that I would like to share with you right now … Let’s pop this up full screen so you can see it.
#1 Reviews and Testimonials
The number one thing that you can do to help show and prove that you are a trustworthy business is reviews and testimonials.
People trust more what other people say about you than what you say about yourself. This is a key piece of why reviews and testimonials are so important and have to be a key piece of your overall strategy for helping your prospects trust you and to be willing to take the next step with you, whether that’s a phone call or a proposal or whatever it is that you do. If you’re in senior care, it’s can someone come in and take a tour. Is it schedule an appointment to speak to somebody? So how can we get them to trust you enough to move to that next step? One of the biggest, fastest, easiest ways to do that is reviews and testimonials.
#2 Case Studies
Another level of that or another degree of that are case studies. Case studies are examples of clients that you’ve helped in the past. Here was this situation. This client had ABC problems. When we saw that, here’s what we did. We did one, two, three in order to solve those problems, and as a result, this is what happened. The problems went away. The client’s happy. They got the result that they were after. So really basic case studies and with enough detail that other prospects could see themselves in that solution. They could say, “Yes, I have that same problem. That seems like a reasonable solution and it worked for this one. Why wouldn’t it work for me as well?” So case studies is a great way to do that.
#3 Website Trust Builders
The other piece of this is what I call trust builders. This would be something on your website. As a reminder, and I talk about this a lot, where do you want to focus your marketing budget and your marketing expenses? Well, you want to focus on the things that you own. Well, the number one thing that you own is your website. So if you’re going to put any effort into your marketing, focus it on your website. What are trust builders on the website? Well, number one is video. Do you have video, and personal video with you talking or whoever your key individuals are within your business? Do you have video of yourself talking, speaking, sharing information, inviting your prospects to engage with you and engage with your website? So that’s important.
Other trust factors on your website, trust builders, are things like your phone number’s really obvious. Maybe you add a chat box on the website so someone can chat and interact with somebody through chatting. Whatever the method is, what are the things that you can do so people go, “Oh, this is really a legitimate business. I can see an address. I see a phone number. The website’s easy to navigate. They want to engage with me. They want to interact with me and they have ways to do that”? So those are really important in terms of providing proof that you are a trustworthy and reliable business.
So those are a few tips for you here this month. If you need any assistance with that, with your websites or talking about reviews and building those up so that you can really prove and show that you a trustworthy business, reach out. Let us know. We’ll look forward to talking to you again next month.
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The last question that should we follow our competitors on social media? Sure, why not. You know, you want to see what they're doing and see what's happening there. You know if you're going to be active and you're really trying to use social to build your business then having a good idea what's what your competition is up to is probably important. And you know sometimes what I find with so called competitors is that we you know often times find people that we can collaborate with. It doesn't necessarily mean they are competitors so we work with a number of other marketing agencies and provides some services for them for their clients that they don't necessarily do, but they hire us to do it for them. So like I work with other marketing agencies, so they're not necessarily, you know, your competitor and everything. So but yeah, see what's going on you know, investigate, read up on them, see what they're doing, check out their websites, see what they're ranking for. You know, the more you understand the competitive landscape, the more you know what you should be doing and what you need to do.
And the last question that we have is, can you say more about running a test on TikTok yeah, I so I'm not on TikTok I'm not using tiktok. I wind up watching a lot of TikTok videos on Facebook and the Facebook reels. I think it's fascinating. I find it very interesting. But it's not a platform that I've taken the time to jump on at this point. Again, based on where I'm at with strategy and so forth, it's not a fit for me. But anytime you're using any platform, if you're going to do something, you want to come up with some means of measurement. How am I going to measure success? What does success look like? Is it I, you know, posted a video and I got a thousand views. Is that success you know or is it actually driving traffic and are you tracking how much traffic and then are you tracking what happened to that traffic? Did they fill out a form, did they make a phone call? Like what's the, where do you want that to go? So we really need to step back and think about that whole process. Of creating content, I'm pushing this through to, you know, to my website. And this is what I want to have happen. This is what I wanted the results to be. And then how am I going to track it? How am I going to measure it and do that so anytime you're spending, anytime you're doing something new in particular. Or you're spending any money you need to track it all the way through. All the way through.
The next question that we have is if you have a GoDaddy web page already and are having some issues, are you able to switch over somehow? You can build your website on any other platform and then just you just change the domain where the domain points. So yeah, you can do that anytime. Thank you, Peter.
Next question is how powerful are paid plans to things like Google Adwords or whatever it is called now regarding driving traffic, how can you possibly compete when you don't have the cash to put towards such programs? Yeah, so that's where you gotta get creative. So again we're small businesses and we don't have you know, unlimited funds to you know, just throw a bunch of ads up and you know compete with some other big companies so. Again, this goes back to what are the things I can really do better, because chances are your website is getting some traffic and it could be getting good traffic, but if your messaging isn't clear on your website, you're not getting them to take the next step. They're not making a phone call or filling out a form. So where I can put energy and effort is in that messaging and that and being very clear about who I'm working with, the problem I solve, how I solve it. So that whoever does come across my radar, I have a much higher chance of converting that person then someone else. So you know it's not the best product that always wins, it's who's the best communicator. And so that's why I talk about what you own and what you can't can control and making sure that is dialed in. And doing what it's supposed to do so that if you do go I, if I'm dialed in and I know everything is working well with my website and it's communicating clearly now, I can spend a small amount on ads and drive a small amount of traffic knowing that I'm probably going to get a decent amount of conversions because my messaging's on point and so I don't have to spend as much as the big guy. But I can be more effective because I've spent time working on the stuff that really matters. Thanks, Peter.
The next question is, we have a couple more here. What is your choice for a website hosting platform? So if you're going to host WordPress, my number one choice would be sitegroundsiteground.com That would be my top choice for WordPress hosting that, great support and all that. And again, you can have your. Domain on GoDaddy and it can point to wherever. It can point to Squarespace. It can point to site ground wherever it needs to go. But yeah, for WordPress site ground would be my top choice.
The next question is, can other businesses similar to mine attach to my website and then their ads show up on their Facebook page? No, I don't see how that can happen. Thank you.
The next question that we have is I used to utilize local provider gizmo to be able to personally update my website due to its ease of use. If you knew word you could do gizmo. Do you know of a website editing platform that would be as simple. I don't need an online store so our website just needs to be simple clean design that I can update content. So any of those platforms we talked about we believe with Squarespace can do that. Our platform that I mentioned can do that as well. So that's something that I know someone that was asking about that, I'll just give you my contact info. You guys you know can provide my contact info. If you're interested in looking at that, we can we can talk about that one-on-one Thanks, Peter.
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