Google Changed Google My Business? Really?

Peter Brissette • April 12, 2022

Hey there, everybody. Peter Brissette here, Digital Marketing Dude, and just got a little bit of an update for you on Google. As Google really likes to keep things interesting and change things on a frequent and regular basis. We're very used to, for a while, with our Google business listings being called Google My Business. It's been called that for a number of years now. It's basically that maps listing when people do a search or someone does a search for a particular business and Google list, here's their information, their hours, their reviews, all that comes up on Google. They have now changed the name to Google Business Profile. So it's your Google Business Profile. And just a couple little updates that they've made with that. There's nothing necessarily major with this name change, but a couple of different options that they're giving you now. So let me share my screen here and we will pull this up.

So the initial way to get to your Google Business Profile, you can see now it's called the Google Business Profile Manager is business.google.com. And if you have more than one location, you'd be able to see those there. And then of course, everything is here like it has been. Nothing really new here that's included. But you've got all your information, insights, reviews, what calls have come in and so forth. Very good information here. And I'm not going to dig into this in this particular video. But just wanted to let you know that it is now called the Google Business Profile Manager. Now there's one other option that they've added here. If I just do a search on my business here, and that listing comes up right here, it actually allows me to make edits right from here. So you can see here, it's got your business on Google, how many views this month, edit profile, get more reviews, add an update.

So it just gives you a lot of different things right here in this panel. So you don't even have to go to business.google.com. You can just look up your business and be able to start to edit information about it right here. There are some new Google ad things coming out with Google My Business... see, I can't even say it correctly, Google Business Profiles. And we'll probably talk about that in a later video as well with some of those things. So that's the quick update on Google My Business, now Google Business Profile and the Google Business Profile Manager. If you haven't logged in there and checked it out in a while, you might want to log in, update some information, make sure it's complete, because that is the primary way and the first way that most people are finding your business online is through your Google Business Profile. That's it for this time. Thanks. And we'll see you next time.

< Older Post Newer Post >

The SEO Blueprint: Laying the Groundwork for On-Site and Off-Site Success

By Peter Brissette • April 8, 2025

If you're trying to figure out how to make your website more visible on Google, you're not alone. One of the most common questions small business owners ask is: “What should I do to actually get found online?”

How to setup a lead magnet to capture emails on Wix Website with Mailchimp

By Peter Brissette • March 7, 2025

How to setup a lead magnet to capture emails on Wix Website with Mailchimp from the best in website design in Westminster, CO

Turn Your Talks into Income: Build a Backend System with systeme.io

By Peter Brissette • January 14, 2025

Learn the many benefits of a strong learning system on the backend of a speaking, coaching, consulting business.

Mastering the Marketing A’s: Understanding Your Audience for Better Results

May 23, 2024

Read our latest blog post on Mastering the Marketing A’s: Understanding Your Audience for Better Results.

Should I Follow my Competitors on Social Media?

By Peter Brissette • August 8, 2023

The last question that should we follow our competitors on social media? Sure, why not. You know, you want to see what they're doing and see what's happening there. You know if you're going to be active and you're really trying to use social to build your business then having a good idea what's what your competition is up to is probably important. And you know sometimes what I find with so called competitors is that we you know often times find people that we can collaborate with. It doesn't necessarily mean they are competitors so we work with a number of other marketing agencies and provides some services for them for their clients that they don't necessarily do, but they hire us to do it for them. So like I work with other marketing agencies, so they're not necessarily, you know, your competitor and everything. So but yeah, see what's going on you know, investigate, read up on them, see what they're doing, check out their websites, see what they're ranking for. You know, the more you understand the competitive landscape, the more you know what you should be doing and what you need to do.

How do I test marketing on TikTok or other platforms?

By Kathleen Bufete • May 15, 2023

And the last question that we have is, can you say more about running a test on TikTok yeah, I so I'm not on TikTok I'm not using tiktok. I wind up watching a lot of TikTok videos on Facebook and the Facebook reels. I think it's fascinating. I find it very interesting. But it's not a platform that I've taken the time to jump on at this point. Again, based on where I'm at with strategy and so forth, it's not a fit for me. But anytime you're using any platform, if you're going to do something, you want to come up with some means of measurement. How am I going to measure success? What does success look like? Is it I, you know, posted a video and I got a thousand views. Is that success you know or is it actually driving traffic and are you tracking how much traffic and then are you tracking what happened to that traffic? Did they fill out a form, did they make a phone call? Like what's the, where do you want that to go? So we really need to step back and think about that whole process. Of creating content, I'm pushing this through to, you know, to my website. And this is what I want to have happen. This is what I wanted the results to be. And then how am I going to track it? How am I going to measure it and do that so anytime you're spending, anytime you're doing something new in particular. Or you're spending any money you need to track it all the way through. All the way through.

If my website is a GoDaddy website can I change it to something else?

By Kathleen Bufete • April 9, 2023

The next question that we have is if you have a GoDaddy web page already and are having some issues, are you able to switch over somehow? You can build your website on any other platform and then just you just change the domain where the domain points. So yeah, you can do that anytime. Thank you, Peter.

What can I do if I have a limited budget for online ads?

By Kathleen Bufete • March 6, 2023

Next question is how powerful are paid plans to things like Google Adwords or whatever it is called now regarding driving traffic, how can you possibly compete when you don't have the cash to put towards such programs? Yeah, so that's where you gotta get creative. So again we're small businesses and we don't have you know, unlimited funds to you know, just throw a bunch of ads up and you know compete with some other big companies so. Again, this goes back to what are the things I can really do better, because chances are your website is getting some traffic and it could be getting good traffic, but if your messaging isn't clear on your website, you're not getting them to take the next step. They're not making a phone call or filling out a form. So where I can put energy and effort is in that messaging and that and being very clear about who I'm working with, the problem I solve, how I solve it. So that whoever does come across my radar, I have a much higher chance of converting that person then someone else. So you know it's not the best product that always wins, it's who's the best communicator. And so that's why I talk about what you own and what you can't can control and making sure that is dialed in. And doing what it's supposed to do so that if you do go I, if I'm dialed in and I know everything is working well with my website and it's communicating clearly now, I can spend a small amount on ads and drive a small amount of traffic knowing that I'm probably going to get a decent amount of conversions because my messaging's on point and so I don't have to spend as much as the big guy. But I can be more effective because I've spent time working on the stuff that really matters. Thanks, Peter.

What is the best option for hosting a website?

By Kathleen Bufete • February 13, 2023

The next question is, we have a couple more here. What is your choice for a website hosting platform? So if you're going to host WordPress, my number one choice would be sitegroundsiteground.com That would be my top choice for WordPress hosting that, great support and all that. And again, you can have your. Domain on GoDaddy and it can point to wherever. It can point to Squarespace. It can point to site ground wherever it needs to go. But yeah, for WordPress site ground would be my top choice.

Can a competitor connect to my website and then market ads on social media sites?

By Kathleen Bufete • February 1, 2023

The next question is, can other businesses similar to mine attach to my website and then their ads show up on their Facebook page? No, I don't see how that can happen. Thank you.

Get in touch