Monthly Marketing Message Training Call #13 Facebook Events
Peter Brissette • October 13, 2020
All right. Welcome. I want to go over a couple of things here. Welcome to the monthly marketing message. Peter Brissette here, digital marketing dude, and we're doing our coaching training call. A question that I had come up was, one of many questions, was Facebook events. So if your Facebook hasn't changed yet... Probably has. Oh, if you like, you can temporarily switch to the classic Facebook. Wow. Look at that. This is the new version of what it looks like. It's kind of annoying, but thank you, Facebook for... Always changes things. But wanted to talk about events.
So I had a couple of folks ask about ways to promote their events that they were having. And it's like, well, we got a great way. It's called Facebook Events. And so if you go to your Facebook page, it should have these options here on the left, and you can go into events, and see your past events down here. And then of course you can create an event. So is this an in-person event or an online event? You get to choose. So let's say this is an online event, and... Yeah.
All right, here we go. So we're just going to say our monthly marketing message training coaching call. And let's say that was going to be today at 11:30. I don't think you have to have an end time. Location is if you're doing a location. It's public. Our monthly training call. And category. So we'll call this... What will we call this? Call this other. Okay. And we'll go next.
Location. And we're going to do Facebook Live, so you can schedule on Facebook Live. External link or other. So you could put other instructions, or if you're going to link to something. So it could be a Zoom link, for instance. So let's see here if we can... Get to our Zoom link.
Whatever. We're just going to do this. Zoom.us. And click next.
Then you can do a cover photo. So your cover photo... I'm not sure the exact size of the cover photo, but normally... Let's see here what we can do. I want to go to... Let's go to... This is taking me too long. Let's see if I can get something here. How about operations? Presentations?
Let's see. Just trying to find a good size. [inaudible 00:04:24] here. Here we go. Nope, that's in there. Let's see if we can get one out of Facebook one-on-one. This is probably... Well, it's a postcard size. [inaudible 00:04:58] print. Here we go.
So, not great image there, but you can play with that. I always recommend canva.com for creating graphics for your socials, so you can easily find templates for Facebook events. So here's your Facebook event cover, so 1920 by 1080 pixels on this one, it shows. So you can do that. That's a bonus for you.
And that's it. So then you can create the event. You can also preview this, desktop or mobile. So here's your event. And then what you're able to do is actually boost the event. And then you're able to get some insights on that. So if I wanted to boost this, I could decide... So the content's already there, it's not a special category. So then I can choose my audience. So do I want to do this locally? Do I want to do it all over the country? So you get to dig in here to exactly age groups, men, women, radius, distance, and then this will give you an idea how many people are potentially in reach. And then you can always dig into more detailed targeting inside the ads manager as well.
And then set your number of days. He wants this to run for five days. End date, so we got that.
Oh, well. The date is today of the event. So the event would have to be in the future. So we'd have to change that. Then you could set the number of days, you could set the budget, how much do you want to spend. That'll give you an idea how many reached per day. And then if you're using your Facebook tracking pixel as well, which is just the tracking code for that.
So that's basically it. Just wanted to give you a quick overview of Facebook events. Hopefully you found that helpful. If you have questions about that, and more details, be happy to answer those. So you can ask those wherever you see this video. That's all for me today. We'll see you next month.
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The last question that should we follow our competitors on social media? Sure, why not. You know, you want to see what they're doing and see what's happening there. You know if you're going to be active and you're really trying to use social to build your business then having a good idea what's what your competition is up to is probably important. And you know sometimes what I find with so called competitors is that we you know often times find people that we can collaborate with. It doesn't necessarily mean they are competitors so we work with a number of other marketing agencies and provides some services for them for their clients that they don't necessarily do, but they hire us to do it for them. So like I work with other marketing agencies, so they're not necessarily, you know, your competitor and everything. So but yeah, see what's going on you know, investigate, read up on them, see what they're doing, check out their websites, see what they're ranking for. You know, the more you understand the competitive landscape, the more you know what you should be doing and what you need to do.
And the last question that we have is, can you say more about running a test on TikTok yeah, I so I'm not on TikTok I'm not using tiktok. I wind up watching a lot of TikTok videos on Facebook and the Facebook reels. I think it's fascinating. I find it very interesting. But it's not a platform that I've taken the time to jump on at this point. Again, based on where I'm at with strategy and so forth, it's not a fit for me. But anytime you're using any platform, if you're going to do something, you want to come up with some means of measurement. How am I going to measure success? What does success look like? Is it I, you know, posted a video and I got a thousand views. Is that success you know or is it actually driving traffic and are you tracking how much traffic and then are you tracking what happened to that traffic? Did they fill out a form, did they make a phone call? Like what's the, where do you want that to go? So we really need to step back and think about that whole process. Of creating content, I'm pushing this through to, you know, to my website. And this is what I want to have happen. This is what I wanted the results to be. And then how am I going to track it? How am I going to measure it and do that so anytime you're spending, anytime you're doing something new in particular. Or you're spending any money you need to track it all the way through. All the way through.
The next question that we have is if you have a GoDaddy web page already and are having some issues, are you able to switch over somehow? You can build your website on any other platform and then just you just change the domain where the domain points. So yeah, you can do that anytime. Thank you, Peter.
Next question is how powerful are paid plans to things like Google Adwords or whatever it is called now regarding driving traffic, how can you possibly compete when you don't have the cash to put towards such programs? Yeah, so that's where you gotta get creative. So again we're small businesses and we don't have you know, unlimited funds to you know, just throw a bunch of ads up and you know compete with some other big companies so. Again, this goes back to what are the things I can really do better, because chances are your website is getting some traffic and it could be getting good traffic, but if your messaging isn't clear on your website, you're not getting them to take the next step. They're not making a phone call or filling out a form. So where I can put energy and effort is in that messaging and that and being very clear about who I'm working with, the problem I solve, how I solve it. So that whoever does come across my radar, I have a much higher chance of converting that person then someone else. So you know it's not the best product that always wins, it's who's the best communicator. And so that's why I talk about what you own and what you can't can control and making sure that is dialed in. And doing what it's supposed to do so that if you do go I, if I'm dialed in and I know everything is working well with my website and it's communicating clearly now, I can spend a small amount on ads and drive a small amount of traffic knowing that I'm probably going to get a decent amount of conversions because my messaging's on point and so I don't have to spend as much as the big guy. But I can be more effective because I've spent time working on the stuff that really matters. Thanks, Peter.
The next question is, we have a couple more here. What is your choice for a website hosting platform? So if you're going to host WordPress, my number one choice would be sitegroundsiteground.com That would be my top choice for WordPress hosting that, great support and all that. And again, you can have your. Domain on GoDaddy and it can point to wherever. It can point to Squarespace. It can point to site ground wherever it needs to go. But yeah, for WordPress site ground would be my top choice.
The next question is, can other businesses similar to mine attach to my website and then their ads show up on their Facebook page? No, I don't see how that can happen. Thank you.
The next question that we have is I used to utilize local provider gizmo to be able to personally update my website due to its ease of use. If you knew word you could do gizmo. Do you know of a website editing platform that would be as simple. I don't need an online store so our website just needs to be simple clean design that I can update content. So any of those platforms we talked about we believe with Squarespace can do that. Our platform that I mentioned can do that as well. So that's something that I know someone that was asking about that, I'll just give you my contact info. You guys you know can provide my contact info. If you're interested in looking at that, we can we can talk about that one-on-one Thanks, Peter.
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