Digital Marketing Dude

What is Trust?

Peter Brissette • Jul 26, 2016
My topic today is “What is Trust?” Now the most basic definition of trust is the firm belief in the reliability, truth, ability or strength of someone or something.

When we’re talking about businesses, in my opinion, it is about trustworthiness. Trustworthiness is 3 things: 1. Are you competent, 2. Are you honest, and 3. Are you reliable? Those are the things that people are looking for. They want to know that you can do the job– that you have the ability to do it. That you’re going to deal with them honestly. That you’re not trying to cheat or rip them off. You are going to do what you said you were going to do. You are going to be reliable in delivering your product or service.

I believe that trust is your most important asset. There is no asset that you have in your business that’s more important than that.

I want to talk about 3 areas of trust.

Your potential clients
Your current clients
Your Team
First of all, your potential clients. Why should your potential clients trust you over your competitors? That’s why online reviews are so important. It helps people to see why they should pick you versus their competitors and why we work so hard to try to help you get more online reviews.

Second your current clients. It is important to maintain the trust that you’ve already established with them. That’s how you deliver your product, deliver your service. Whatever that is, continuing to do that at a very high level and doing a good job, you are maintaining and keeping that trust with those clients. You know what happens when you do that? They refer more clients to you.

Thirdly, trust with your team, with your staff, your stakeholders, your employees. That’s hugely important, and that comes down to, as the leader of your organization, how do you deal with your team in maintaining and keeping that trust? Really hugely important in how they are delivering your product and your service to your customers. Those are 3 areas I wanted to mention to you today.

Finally, why do we have to ask for a recommendation from somebody else?

When I’m looking for a business, I might look online. I might look in an advertisement, and yet I’m not making a decision about that business. I may wind asking a third party person for a recommendation for somebody in that particular industry. For example, if I’m looking for a plumber, I can look online, I can listen to the ads, and I can respond to that. Yet sometimes I might go a step further and ask a few people I know if they have tried a plumber.

Sometimes it’s so hard to pick and decide on who should use because their website doesn’t really tell me why I should use them. Their online reviews might only be few and far between, so that’s not going to tell me the story either. Now I have to ask for a recommendation. If you really want to set yourself apart, keep working on reviews, so that you can build trust and provide that to your potential clients, your existing clients, as well as to your team.

If you have questions or anything you’d like me to talk about in these videos, please let me know.

follow competitors on social media
By Peter Brissette 08 Aug, 2023
The last question that should we follow our competitors on social media? Sure, why not. You know, you want to see what they're doing and see what's happening there. You know if you're going to be active and you're really trying to use social to build your business then having a good idea what's what your competition is up to is probably important. And you know sometimes what I find with so called competitors is that we you know often times find people that we can collaborate with. It doesn't necessarily mean they are competitors so we work with a number of other marketing agencies and provides some services for them for their clients that they don't necessarily do, but they hire us to do it for them. So like I work with other marketing agencies, so they're not necessarily, you know, your competitor and everything. So but yeah, see what's going on you know, investigate, read up on them, see what they're doing, check out their websites, see what they're ranking for. You know, the more you understand the competitive landscape, the more you know what you should be doing and what you need to do.
By Kathleen Bufete 15 May, 2023
And the last question that we have is, can you say more about running a test on TikTok yeah, I so I'm not on TikTok I'm not using tiktok. I wind up watching a lot of TikTok videos on Facebook and the Facebook reels. I think it's fascinating. I find it very interesting. But it's not a platform that I've taken the time to jump on at this point. Again, based on where I'm at with strategy and so forth, it's not a fit for me. But anytime you're using any platform, if you're going to do something, you want to come up with some means of measurement. How am I going to measure success? What does success look like? Is it I, you know, posted a video and I got a thousand views. Is that success you know or is it actually driving traffic and are you tracking how much traffic and then are you tracking what happened to that traffic? Did they fill out a form, did they make a phone call? Like what's the, where do you want that to go? So we really need to step back and think about that whole process. Of creating content, I'm pushing this through to, you know, to my website. And this is what I want to have happen. This is what I wanted the results to be. And then how am I going to track it? How am I going to measure it and do that so anytime you're spending, anytime you're doing something new in particular. Or you're spending any money you need to track it all the way through. All the way through.
By Kathleen Bufete 09 Apr, 2023
The next question that we have is if you have a GoDaddy web page already and are having some issues, are you able to switch over somehow? You can build your website on any other platform and then just you just change the domain where the domain points. So yeah, you can do that anytime.  Thank you, Peter.
By Kathleen Bufete 06 Mar, 2023
Next question is how powerful are paid plans to things like Google Adwords or whatever it is called now regarding driving traffic, how can you possibly compete when you don't have the cash to put towards such programs? Yeah, so that's where you gotta get creative. So again we're small businesses and we don't have you know, unlimited funds to you know, just throw a bunch of ads up and you know compete with some other big companies so. Again, this goes back to what are the things I can really do better, because chances are your website is getting some traffic and it could be getting good traffic, but if your messaging isn't clear on your website, you're not getting them to take the next step. They're not making a phone call or filling out a form. So where I can put energy and effort is in that messaging and that and being very clear about who I'm working with, the problem I solve, how I solve it. So that whoever does come across my radar, I have a much higher chance of converting that person then someone else. So you know it's not the best product that always wins, it's who's the best communicator. And so that's why I talk about what you own and what you can't can control and making sure that is dialed in. And doing what it's supposed to do so that if you do go I, if I'm dialed in and I know everything is working well with my website and it's communicating clearly now, I can spend a small amount on ads and drive a small amount of traffic knowing that I'm probably going to get a decent amount of conversions because my messaging's on point and so I don't have to spend as much as the big guy. But I can be more effective because I've spent time working on the stuff that really matters. Thanks, Peter.
By Kathleen Bufete 13 Feb, 2023
The next question is, we have a couple more here. What is your choice for a website hosting platform? So if you're going to host WordPress, my number one choice would be sitegroundsiteground.com That would be my top choice for WordPress hosting that, great support and all that. And again, you can have your. Domain on GoDaddy and it can point to wherever. It can point to Squarespace. It can point to site ground wherever it needs to go. But yeah, for WordPress site ground would be my top choice.
By Kathleen Bufete 01 Feb, 2023
 The next question is, can other businesses similar to mine attach to my website and then their ads show up on their Facebook page? No, I don't see how that can happen. Thank you.
By Kathleen Bufete 12 Jan, 2023
The next question that we have is I used to utilize local provider gizmo to be able to personally update my website due to its ease of use. If you knew word you could do gizmo. Do you know of a website editing platform that would be as simple. I don't need an online store so our website just needs to be simple clean design that I can update content. So any of those platforms we talked about we believe with Squarespace can do that. Our platform that I mentioned can do that as well. So that's something that I know someone that was asking about that, I'll just give you my contact info. You guys you know can provide my contact info. If you're interested in looking at that, we can we can talk about that one-on-one Thanks, Peter.
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