It is not unusual for a client that we are updating a website for to ask for their site to come up first in the search engine. While that seems a reasonable request it is not that easy to do.
There are many factors that have to be considered in helping a website rank for any given search term. Yes the content quality matters, but it is only one of many factors.
In the video below Rand Fishkin from Moz explains more about some of the key elements of SEO and what makes them important.
A couple of key things that I will point out.
First he talks about “table stakes.” These are the things that just set the table to begin doing SEO.
“We have these two things. In fact, more often, I at least hear the addition of keyword research in there, that being a crawl-friendly website, having good, relevant content, and doing your keyword research and targeting, that’s all SEO is. Right?“
Secondly he mentions why the SEO field is so large.
“That’s why this field is so huge. That’s why SEO is neuropsychology. SEO is conversion rate optimization. SEO is social media. SEO is user experience and design. SEO is branding. SEO is analytics. SEO is product. SEO is advertising. SEO is public relations. The fill-in-the-blank is SEO if that blank is anything that affects any input directly or indirectly.”
The video is 7 minutes long and well worth the view. Enjoy!