Hey, there. Welcome this month to our monthly marketing message. Peter Brissette here, digital marketing dude. This month we are talking about ways that you can prove that you’re a trustworthy and reputable business. I’ve got a few ideas that I want to share with you. So let’s pop up the screen here. Three basic ideas that I would like to share with you right now … Let’s pop this up full screen so you can see it.
#1 Reviews and Testimonials
The number one thing that you can do to help show and prove that you are a trustworthy business is reviews and testimonials.
People trust more what other people say about you than what you say about yourself. This is a key piece of why reviews and testimonials are so important and have to be a key piece of your overall strategy for helping your prospects trust you and to be willing to take the next step with you, whether that’s a phone call or a proposal or whatever it is that you do. If you’re in senior care, it’s can someone come in and take a tour. Is it schedule an appointment to speak to somebody? So how can we get them to trust you enough to move to that next step? One of the biggest, fastest, easiest ways to do that is reviews and testimonials.
#2 Case Studies
Another level of that or another degree of that are case studies. Case studies are examples of clients that you’ve helped in the past. Here was this situation. This client had ABC problems. When we saw that, here’s what we did. We did one, two, three in order to solve those problems, and as a result, this is what happened. The problems went away. The client’s happy. They got the result that they were after. So really basic case studies and with enough detail that other prospects could see themselves in that solution. They could say, “Yes, I have that same problem. That seems like a reasonable solution and it worked for this one. Why wouldn’t it work for me as well?” So case studies is a great way to do that.
#3 Website Trust Builders
The other piece of this is what I call trust builders. This would be something on your website. As a reminder, and I talk about this a lot, where do you want to focus your marketing budget and your marketing expenses? Well, you want to focus on the things that you own. Well, the number one thing that you own is your website. So if you’re going to put any effort into your marketing, focus it on your website. What are trust builders on the website? Well, number one is video. Do you have video, and personal video with you talking or whoever your key individuals are within your business? Do you have video of yourself talking, speaking, sharing information, inviting your prospects to engage with you and engage with your website? So that’s important.
Other trust factors on your website, trust builders, are things like your phone number’s really obvious. Maybe you add a chat box on the website so someone can chat and interact with somebody through chatting. Whatever the method is, what are the things that you can do so people go, “Oh, this is really a legitimate business. I can see an address. I see a phone number. The website’s easy to navigate. They want to engage with me. They want to interact with me and they have ways to do that”? So those are really important in terms of providing proof that you are a trustworthy and reliable business.
So those are a few tips for you here this month. If you need any assistance with that, with your websites or talking about reviews and building those up so that you can really prove and show that you a trustworthy business, reach out. Let us know. We’ll look forward to talking to you again next month.