What Content Should I Be Sharing?
Peter Brissette • Jan 31, 2018
Hey guys, Peter Brissette here, digital marketing dude. I’ve got another video here just
for you to help you with your marketing. A common question that I get: “What content
should I be sharing?” If I’m going to do marketing online and social media marketing and
all this, what content do I do? Where do I get the content?
I want to give you a few ideas on basically an endless supply of content that will help
you in your business. I’ve talked about this some before but I’m going to talk to you
more about it in this video. I’m going to share my screen here, I’m looking away. We’re
going to talk about content planning.
The first piece of content for you to work on is your FAQ’s. Okay? Frequently asked
questions. Make sure I spell it correctly here, asked questions. You get questions every
single day in your business, on a wide variety of topics. What are those questions?
Simply take a moment, write those questions down. Make a list of the questions that
people commonly ask you. Now you have a huge source of content, this is content that
goes on social media, this is content that can go on your website. You can send this out
in an email. You can build out your content calendar and have a content plan for months
on end, just based on frequently asked questions. It could be a one minute video, it
could be a ten minute video. It could be a blog post that’s written. However you want to
do the content, I think the easiest is just to make a video but whatever that is, do that.
If you’re someone that’s managing and just helping with the content and there’s
someone else that’s the expert, give them the question. Say, “Hey, here’s a question for
you.” Turn on the video camera and record it. Then you’ll be able to capture that and
now you have new content that’s fresh, that’s relevant, and that person really didn’t
have to do a lot of work because these are questions that they answer all day long all
the time. What are the FAQ’s, the frequently asked questions in your business?
The second category that we look at are what we call ‘should ask questions.’ A should
ask question is question that someone should ask you but they don’t know. They don’t
know what they should be asking. They’re not an expert. You being the expert in the
field could come up with some of these should ask questions. For example, if you are a
CPA let’s say. You’re a tax CPA. What are the questions that a business owner like myself
should ask a tax CPA when I’m considering hiring them? What are the questions that I
don’t know that I should ask, but I should be? Those are kinds of questions that you
could ask. Again, part of this is to show your expertise but part of this is just to show
that you’re authentic, that you’re real, and that you’re willing to give useful helpful
information to your audience that’s going to help them in making the next step in their
process.
These two things for content planning, FAQ’s and SAQ’s. Other things that you can add
into this, you know, you can always add in client testimonials. What are those? Those
are great to have a mix into the content. There’s what I call team stories. Team stories,
basically anybody that’s a member of your team, have them share a little bit about why
do they work there, what do they love about what they do? Let those team stories be
part of your content.The other category is messages from leadership. If you’re, you
know, you’re the one leader, these are messages from you that are important to you.
Things that matter. These are your values, your mission, your vision of your company.
That can come from you as an individual, but if you’ve got a multi-person team then
there’s messages from that entire leadership team that can be part of your content as
well.
These are some basic ideas for some content planning. Hope you found that useful and
helpful in this video. If you have comments or questions about this please leave those
comments and questions wherever you happen to see this video. Please do like,
comment, and share. Sharing is caring. We appreciate your help in getting our message
out to others. Again, it’s Peter Brissette, digital marketing dude. Hope you have a great
week.
The last question that should we follow our competitors on social media? Sure, why not. You know, you want to see what they're doing and see what's happening there. You know if you're going to be active and you're really trying to use social to build your business then having a good idea what's what your competition is up to is probably important. And you know sometimes what I find with so called competitors is that we you know often times find people that we can collaborate with. It doesn't necessarily mean they are competitors so we work with a number of other marketing agencies and provides some services for them for their clients that they don't necessarily do, but they hire us to do it for them. So like I work with other marketing agencies, so they're not necessarily, you know, your competitor and everything. So but yeah, see what's going on you know, investigate, read up on them, see what they're doing, check out their websites, see what they're ranking for. You know, the more you understand the competitive landscape, the more you know what you should be doing and what you need to do.
And the last question that we have is, can you say more about running a test on TikTok yeah, I so I'm not on TikTok I'm not using tiktok. I wind up watching a lot of TikTok videos on Facebook and the Facebook reels. I think it's fascinating. I find it very interesting. But it's not a platform that I've taken the time to jump on at this point. Again, based on where I'm at with strategy and so forth, it's not a fit for me. But anytime you're using any platform, if you're going to do something, you want to come up with some means of measurement. How am I going to measure success? What does success look like? Is it I, you know, posted a video and I got a thousand views. Is that success you know or is it actually driving traffic and are you tracking how much traffic and then are you tracking what happened to that traffic? Did they fill out a form, did they make a phone call? Like what's the, where do you want that to go? So we really need to step back and think about that whole process. Of creating content, I'm pushing this through to, you know, to my website. And this is what I want to have happen. This is what I wanted the results to be. And then how am I going to track it? How am I going to measure it and do that so anytime you're spending, anytime you're doing something new in particular. Or you're spending any money you need to track it all the way through. All the way through.
The next question that we have is if you have a GoDaddy web page already and are having some issues, are you able to switch over somehow? You can build your website on any other platform and then just you just change the domain where the domain points. So yeah, you can do that anytime. Thank you, Peter.
Next question is how powerful are paid plans to things like Google Adwords or whatever it is called now regarding driving traffic, how can you possibly compete when you don't have the cash to put towards such programs? Yeah, so that's where you gotta get creative. So again we're small businesses and we don't have you know, unlimited funds to you know, just throw a bunch of ads up and you know compete with some other big companies so. Again, this goes back to what are the things I can really do better, because chances are your website is getting some traffic and it could be getting good traffic, but if your messaging isn't clear on your website, you're not getting them to take the next step. They're not making a phone call or filling out a form. So where I can put energy and effort is in that messaging and that and being very clear about who I'm working with, the problem I solve, how I solve it. So that whoever does come across my radar, I have a much higher chance of converting that person then someone else. So you know it's not the best product that always wins, it's who's the best communicator. And so that's why I talk about what you own and what you can't can control and making sure that is dialed in. And doing what it's supposed to do so that if you do go I, if I'm dialed in and I know everything is working well with my website and it's communicating clearly now, I can spend a small amount on ads and drive a small amount of traffic knowing that I'm probably going to get a decent amount of conversions because my messaging's on point and so I don't have to spend as much as the big guy. But I can be more effective because I've spent time working on the stuff that really matters. Thanks, Peter.
The next question is, we have a couple more here. What is your choice for a website hosting platform? So if you're going to host WordPress, my number one choice would be sitegroundsiteground.com That would be my top choice for WordPress hosting that, great support and all that. And again, you can have your. Domain on GoDaddy and it can point to wherever. It can point to Squarespace. It can point to site ground wherever it needs to go. But yeah, for WordPress site ground would be my top choice.
The next question is, can other businesses similar to mine attach to my website and then their ads show up on their Facebook page? No, I don't see how that can happen. Thank you.
The next question that we have is I used to utilize local provider gizmo to be able to personally update my website due to its ease of use. If you knew word you could do gizmo. Do you know of a website editing platform that would be as simple. I don't need an online store so our website just needs to be simple clean design that I can update content. So any of those platforms we talked about we believe with Squarespace can do that. Our platform that I mentioned can do that as well. So that's something that I know someone that was asking about that, I'll just give you my contact info. You guys you know can provide my contact info. If you're interested in looking at that, we can we can talk about that one-on-one Thanks, Peter.
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